Influencer streaming a live shopping event on TikTok with interactive shopping features and engaged viewers

Social Commerce & Shoppable Content: How Influencers Are Driving Instant Sales in 2025

Introduction The way people shop online has changed forever—thanks to social commerce and the power of influencers. In 2025, social media platforms like TikTok, Instagram, YouTube, and Pinterest are no longer just for connecting and sharing content; they’re thriving digital marketplaces where influencers are driving instant sales and shaping new shopping habits. This article explores how…

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